eCommerce fulfilment is a very essential part of ecommerce experience. Some of the reasons pointing out the importance of ecommerce courier service fulfilment are listed below:
- 94% of customers blame the retailer for bad delivery performance.
- 4 out of 10 customers leave an order if the delivery takes more than a week.
- Three quarters of the customers believe that delivery is the most important part of the complete shopping experience.
eCommerce fulfilment is the part of your business, which involves the activities to be done after receiving the order. These activities involve picking, packing, shipping and delivery of product to the customer’s doorstep. Even before you have completely understood the process of ecommerce fulfilment, you have probably used it in your ecommerce business.
Different Ecommerce Fulfilment Operations
Warehousing is the process in which products are stored in proper location for better accessibility.This gives you an opportunity to maintain products in a convenient and hassle-free way.
- Inventory Management
Inventory management, as the name suggests, involves taking a note of all the products available in the storage facility and cataloguing them for better access when needed. This will be very useful to know about the demand of a product and can help the supplier be prepared with the customer needs.
- Order Management
This refers to the managing right after receiving an order from the ecommerce site. Proper order management leads to efficient delivery of products to the consumer.
- Order Picking and Order Packaging
This step involves picking the required product from its place in the warehouse and packing the product based on its packaging need. Proper labels of the product should be pasted while packing to ensure that the product reaches the customer accurately. Accuracy is a factor which should not be compromised while going for order packaging.
- Logistics and Shipping
This is the most important step in ecommerce courier service or logistics fulfilment. In this step, the product which has been packed and labelled is sent to the customer through logistics service where a delivery executive will pick up the product from the courier hub and deliver it to the customer.
Types of Fulfilment Models
There are three types of fulfilment models. They are: Self-fulfilment, Third Party Logistics and Dropshipping.
- Self-fulfilment is the process in which the company is involved in all processes right from product manufacturing to product delivery.
- Third party logistics means that the delivery and warehousing of the product will be given to a trusted third party to deliver those services.
- Dropshipping means that the retailer will never see the product physically and the product will reach the customer directly from the place it is manufactured.
Scope of eCommerce Fulfilment
There are many processes in eCommerce courier service fulfilment, which are repetitive and needs to performed with a certain consistency for repeated number of times. In such processes, automation can come in handy as it can reduce working time and make work happen more efficiently.
- Data-Backed Systems
In this data-driven world and with advent of new data technologies like Big Data, data assumes even more significance in ecommerce fulfilment. Real-time data will play a very important role in demand forecasting, and many other factors.
- Omnichannel Fulfilment
There are a variety of methods by which people sell products: brick and mortar shops, ecommerce websites, digital platforms etc. Omnichannel fulfilment seeks to bring all information in one basket and aims to create a seamless environment for orders.