Ecommerce Logistics : From your Shopping Portal to Their Doorstep

Taking care of the logistics department is the biggest challenge faced by an eCommerce company particularly in countries like India that are spread over a vast region. Given the growth in eCommerce, the logistics industry has been seeing innovation and implementation of technological support for catering to the high demands.

Presently, you can track your consignments from the time of dispatch till the time it’s delivered at your doorstep. The work of delivering goods becomes increasingly strenuous when there are weather disturbances like rain or when storm floods places and the bridges end up getting damaged.

Prior to the arrival of eCommerce, retailers used to source products from a manufacturer or distributor. Now with an abundance of stores for online shopping, intermediaries have ceased existing, resulting in direct deals between suppliers and end-users.

Functioning of eCommerce Logistics

Logistics companies work in two ways:

  • Forward – Distribution or delivery of products to consumers
  • Reverse – Exchange and/or replacement of any defective, damaged or incorrect shipments

Both of these  procedures become easier if logistics is handled and controlled from a courier partner website.

E-Commerce Logistics Models

In a developed economy, e-commerce logistics stands for the newest big harbinger of change in the logistics and physical delivery networks that have substantially evolved in the course of the past 40 years. Presently, it is still the case that with the continuous growth of e-commerce, maximum shippers, especially multi-channel shippers, have only begun to figure out the things that are going to entail for their networks of distribution.

The Evolution and Growth of Logistics

From the perspective of distribution, the evolution of logistics has gone through several general phases and  most broadly in the following timeline:

  • During the 1970s, maximum retail stores used to be replenished by getting products directly from a supplier or wholesaler.
  • During the 1980s, retailers began to centralize the deliveries of their stores through newly built distribution centers that they could control.
  • During the 1990s, global outsourcing got a head-start, with several retailers building import centers for receiving and processing primarily containerized imports.
  • Since the 2000s, e-commerce started to expand rapidly with pure-play retailers driving the way to establish e-fulfillment networks distribution.


For a logistics or eCommerce company, relationship with customers is crucial. This is established through delivery boys who represent the eCommerce companies to consumers. Delivery boys need to always behave well and be patient with  the buyers. Close attention has to be paid to grievances along with assurances to rectify them soon. The best advice is to employ delivery boys who have a cheerful personality.

This evolution of several shipping options allow customers to gain more control on the process of delivery than ever, growing from just small packages to larger items through less than a truckload mode.

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