What are the factors that determine the success of an eCommerce business? If we have to list out a few, it would include product quality, product advertising, conversion rate, shipping cost, and customer satisfaction. Did you know that the most common reason for shopping cart abandonment is “shipping cost”? In fact, according to a survey, it has been found that 44% of buyers aborted shopping cart because of the shipping costs or due to damaged shipments, which created a bad impression on buyers. So, shipping is one of the most important factors to be considered by eCommerce businesses in the process of order fulfillment.
If we look into it, good quality service is directly proportional to customer satisfaction and affordable shipping cost. So, it doesn’t matter how user-friendly, dynamic or informative your website is if you can’t deliver your products on-time.
Why Consider a Shipping Partner?
We have understood by now that the key to customer satisfaction is a hassle-free shipping process. But, how can you achieve this? What comes to your mind when you think about product delivery? Is it just about moving goods from one point to another? No! We are aware of a few facts related to shipping like supply chain management and logistics, which often does get complicated. Also, there are many other things to consider like warehousing, customer deliveries, transportation, regulations, license, taxes, and shipping cost!
A lot of things need to be taken care of. If you outsource to a third party for logistics, which is termed as “3PL”, it will reduce your burden to some extent. Before you come to a conclusion and start hitting the darts to the imagination wall, let’s just look at some key points, which have to be considered while you choose your shipping partner:
1] Your Shipping Location: Well, that may sound obvious, but it is an important factor. You should select a shipping partner who is reachable to provide services to all the locations where you want your products to be shipped. If you ship locally, there are several local courier providers whom you can contact through Shipyaari. For international businesses, a holistic approach would be helpful.
2] Capacity: According to research, The Conference Board of Canada has stated that by the year of 2020, supply and demand of truck drivers’ gap is expected to be 25,000, ultimately resulting in a shortage of capacity.
You need to find a service provider who is equipped to fulfill your capacity requirements. Not all of them would be able to ship all the products. Sometimes, your goods would be massive and they might not be able to deliver. Or it could be too small for them to deliver even though you ship internationally. It could even happen that some of them don’t give assurance for the damage of your fragile or inflammable items during delivery
3] CQT [Cost Quality Time]: Pricing is the first aspect you would inquire about while choosing a carrier, which, of course, is a determining factor. But, quality and delivery time should also be considered along with pricing. First, you need to narrow down your options and determine what is more important to you. If you go with a less expensive carrier, you might end up sacrificing quality or delivery time. So, analyze your supply chain needs and business before selecting a carrier. The speed of your shipment processing also needs to be estimated.
4] Product Tracing/Tracking: Nowadays, buyers are curious about where their products are and when their products will leave the shipping bay. They try to estimate the delivery time by tracking the products. So, you need to consider this point and check whether your carrier allows easy tracking of the product.
If you consider these factors, you can most certainly end up associating with the best shipping partner for your eCommerce business.